Small Law

Expert Analysis

• Key Ingredients For Effective Law Firm Strategic Planning

  As the legal industry faces political turmoil and economic uncertainty, the time is ripe for firms to revisit their strategic plans, ensuring they contain a few essential elements — from accountability systems to broad-based input — to achieve sustainable growth and profitability, says Joe Calve at Calve Communications.

• AI-Powered Biz Development Can Democratize Rainmaking

  As fluency in artificial intelligence becomes a competitive imperative in the legal industry, the next generation of rainmakers likely won’t be defined by their Rolodexes or club memberships, but by their ability to leverage AI business development tools effectively, says Jessica Aries at By Aries.

• How Law Students Can Effectively Use AI In Their Job Search

  Law students can use artificial intelligence tools strategically throughout the job application process to review materials, prepare for interviews and navigate employers’ use of similar tools, but there are several key missteps they should be careful to avoid, says Lauren Wong at University of San Diego School of Law.

• An After-Placement Plan Maximizes Legal Content's Potential

  Before landing a published quote, feature or interview, law firms should articulate the content’s purpose and develop a strategic plan for repurposing it to ensure they’re aligning public relations efforts with measurable business outcomes, says John Hellerman at Hellerman Communications.

• Ask A Mentor: How Should I Coordinate Pro Bono Projects?

  Julie LaEace at Perkins Coie offers tips for attorneys acting as pro bono coordinators, including how to choose appropriate projects, how to encourage participation and why it is important to keep in touch with legal aid partner organizations.

• 6 Strategies For Navigating Legal Leadership Transitions

  Amid uncertainty in the legal job market, attorneys who are considering a transition to a leadership role must fundamentally reimagine their approach to value creation and develop a new set of skills, say Stacy Bratcher at Cottage Health and Michael Watkins at Genesis Advisers.

• The Augmented Lawyer: Crafting Responsible AI Policies

  As the legal industry increasingly looks to impose responsive guardrails for artificial intelligence use, firms and organizations’ internal use policies, outside counsel guidelines and vendor contracts can address confidentiality and data retention concerns in several ways, say attorneys at KXT Law.

• 6 Ways To Build Pro Bono Culture If You Lack Dedicated Staff

  Firms can develop a strong pro bono culture without hiring dedicated professionals through strategies like demonstrating active involvement by leadership, tailoring volunteer tasks to individual professional development needs and building trusted partnerships within the legal aid community, says Stacy Zinken at Paladin.

• Series

  Biz Development Tip Of The Month: Extend Your Content's Life

  Attorneys often limit the impact of their thought leadership by letting their content languish after initial publication, but through four easy strategies for retooling existing content, they can maximize its reach and further their business development goals, says Jillian McKenna at Verrill Dana.

• Why Law Firm Leaders Should Care About Student Debt Crisis

  ​​​​​​​As the student debt crisis evolves under changing federal policies, firms that proactively address the burden will have significant advantages in recruiting and retaining the best young lawyers, says Brian Kabateck at Kabateck.

• Series

  Talking Mental Health: Encouraging New Attys To Find Joy

  Rudene Haynes at Hunton discusses her experiences as a hiring partner, common sources of stress that newer attorneys face and steps that law firms can take to protect their attorneys' mental health and encourage personal life fulfillment.

• Fla. Bar's Cyber Incident Response Plan Sets Precedent

  The incident response plan developed by the Florida Bar's cybersecurity and privacy committee might not seem all that consequential, but it's a long overdue framework that could go a long way toward protecting the highly sensitive data law firms handle — and could even set a model for other professional organizations to follow, says Chris Boehm at Zero Networks.

• Why Attorneys Should Write About Justices' Minority Opinions

  Justice Ketanji Brown Jackson’s searing dissents this past term serve as a reminder for attorneys to analyze U.S. Supreme Court minority opinions in their thought leadership for three key reasons, says Jessica Kaplan at Legally Penned.

• 3 Business Development Lessons From Mozart's 'Magic Flute'

  Mozart’s opera “The Magic Flute” offers a useful framework for attorneys to build relationships and develop new business, inspired by Prince Tamino’s curiosity, courage and consistency, says Paul Manuele at PR Manuele Consulting.

• 5 Ways Legal Teams Can Use KPIs To Quantify Their Value

  As in-house legal departments are increasingly expected to do more with less, developing a thoughtful framework to measure key performance indicators can help them both maximize and demonstrate their contribution to business success, say co-founders at New Era ADR.