California Pulse

Expert Analysis

• Making Legal Cents: Winning More Work In A Crowded Market

  In a market where clients have more options, tighter budgets and higher expectations, firms must figure out how to differentiate themselves without discounting their rates, and several practical strategies for pitching, pricing and early-engagement communication can help, says Shireen Hilal at Maior Strategic Consulting.

• Best Practices For Implementing Firm Revenue Cycle Roles

  Law firm revenue cycles are becoming more complex and time-consuming, but hiring dedicated revenue cycle personnel can help streamline the process and reduce the burden on attorneys, says Christine Indiano at Harbor Global.

• Tips For Constructing Your Small-Law Exit Strategy

  By initiating planning and processes to evaluate personal retirement goals and firm value early, longtime solo practitioners and small-firm owners can unlock a range of possibilities and potential buyers, setting up for a profitable exit and a rewarding transition, says Brent Daub at Gilson Daub.

• Tips For Persuasive Briefs Beyond The Argument Section

  When crafting an appellate brief, the focus for most lawyers is the argument section, but other sections also offer strategic opportunities to shape the court's perception of the case and favorably frame the issues, say attorneys at Frost Brown.

• Ask A Mentor: Is Secondment A Good Career Move?

  Kate Driscoll at Morrison Foerster suggests six questions to help candidates evaluate whether a secondment will benefit their career.

• 3 Trends Reshaping Chief Marketing Officer Appointments

  Recent approaches to hiring chief marketing officers demonstrate how firms are reimagining their marketing and business development frameworks to stay competitive and responsive to evolving client needs, says Murray Coffey at M Coffey.

• Talking Mental Health: Working As A Mom Of An Autistic Son

  Sarah Kovit Hanna at Assurant discusses how she balances the demands of her in-house role and the support needs of her son, who was diagnosed with autism, as a single mom, and reflects on how the legal industry can better support caretakers of family members who have special needs.

• Ask A Mentor: How Can I Maximize My Pro Bono Impact?

  Debbie Berman at Jenner & Block offers advice on how attorneys can make a meaningful impact on their communities through pro bono work while enhancing their professional development through strengthened client-facing skills, hands-on experience and more.

• Series

  My Nonpracticing Law Job: Law Firm Marketer

  Liz Bard Lindley at Jaffe PR shares how she went from a family law associate who helped write industry articles to a savvy legal public relations and marketing professional, and offers takeaways for any attorney who might not feel at home in their law practice and is considering alternative career paths.

• The Case For Keeping The Gas On Deputy GC Compensation

  In recent years, the deputy general counsel role has expanded and become increasingly vital in organizations across the globe, and companies should consider a few ways to retain this top talent, including by offering competitive compensation that reflects projected increases, says Heather Fine at Major Lindsey.

• Talking Mental Health: The View From Life After BigLaw

  Life coach and author Wendy Tamis Robbins discusses why she left a career in BigLaw to work in the professional well-being space after finding freedom from anxiety, obsessive-compulsive disorder and substance use disorders, and highlights two changes the legal industry should implement to address attorneys' mental health.

• 6 Essential Skills For Summer Associates To Land An Offer

  Excerpt from Practical Guidance

  

  With full-time offer rates at the lowest point since 2012, summer associates must do all they can to distinguish themselves, starting with a few fundamentals — from the importance of asking clarifying questions to being honest about mistakes, says James Argionis at Cozen O'Connor.

• Making Legal Cents: How Law Firms Can Innovate Faster

  To meet the demands of an evolving legal market and changing client expectations, law firms must not only embrace innovation, but also find ways to accelerate adoption and mitigate risks in an industry historically resistant to change, says Shireen Hilal at Maior Strategic Consulting.

• Ask A Mentor: How Should Departing Partners Approach Pay?

  Sabina Lippman at CenterPeak discusses steps BigLaw partners can take when considering a move or announcing their departure to help navigate tricky compensation issues and remain on good terms with their current partners.

• How 2 Litigators Decided Dad Would Stay Home With The Kids

  Jennifer Hoekstra at Aylstock Witkin shares the tough conversations about timing, goals, logistics and values involved in her family's decision that she would build her career as a litigator and law firm partner while her husband stepped back from his own litigation role to stay home with their children.