California Pulse

Expert Analysis

• How Firms Can Use LinkedIn To Aid Marketing Efforts In 2025

  LinkedIn has several features law firms can use to showcase their capabilities and thought leadership to reach prospective and existing clients, including the Event and Live features, says Sofia Millar at Reputation Ink.

• Talking Mental Health: Managing Emotions In Trauma Cases

  Nikki Hurtado at The Ferraro Law Firm discusses what motivates her to represent victims of catastrophic injuries, how she copes with the emotional toll of such cases, and what other attorneys taking on similar cases can do to protect their mental well-being.

• Strategies For Successful Law Firm Mergers In 2025

  Law firms are expected to continue consolidating in the year to come, and because these mergers require a different kind of playbook, firm leaders must carefully consider office culture nuances, professional services economics and talent retention strategy before any merger, say directors at FTI Consulting.

• Making Legal Cents: Winning More Work In A Crowded Market

  In a market where clients have more options, tighter budgets and higher expectations, firms must figure out how to differentiate themselves without discounting their rates, and several practical strategies for pitching, pricing and early-engagement communication can help, says Shireen Hilal at Maior Strategic Consulting.

• Best Practices For Implementing Firm Revenue Cycle Roles

  Law firm revenue cycles are becoming more complex and time-consuming, but hiring dedicated revenue cycle personnel can help streamline the process and reduce the burden on attorneys, says Christine Indiano at Harbor Global.

• Tips For Constructing Your Small-Law Exit Strategy

  By initiating planning and processes to evaluate personal retirement goals and firm value early, longtime solo practitioners and small-firm owners can unlock a range of possibilities and potential buyers, setting up for a profitable exit and a rewarding transition, says Brent Daub at Gilson Daub.

• Tips For Persuasive Briefs Beyond The Argument Section

  When crafting an appellate brief, the focus for most lawyers is the argument section, but other sections also offer strategic opportunities to shape the court's perception of the case and favorably frame the issues, say attorneys at Frost Brown.

• Ask A Mentor: Is Secondment A Good Career Move?

  Kate Driscoll at Morrison Foerster suggests six questions to help candidates evaluate whether a secondment will benefit their career.

• 3 Trends Reshaping Chief Marketing Officer Appointments

  Recent approaches to hiring chief marketing officers demonstrate how firms are reimagining their marketing and business development frameworks to stay competitive and responsive to evolving client needs, says Murray Coffey at M Coffey.

• Talking Mental Health: Working As A Mom Of An Autistic Son

  Sarah Kovit Hanna at Assurant discusses how she balances the demands of her in-house role and the support needs of her son, who was diagnosed with autism, as a single mom, and reflects on how the legal industry can better support caretakers of family members who have special needs.

• Ask A Mentor: How Can I Maximize My Pro Bono Impact?

  Debbie Berman at Jenner & Block offers advice on how attorneys can make a meaningful impact on their communities through pro bono work while enhancing their professional development through strengthened client-facing skills, hands-on experience and more.

• Series

  My Nonpracticing Law Job: Law Firm Marketer

  Liz Bard Lindley at Jaffe PR shares how she went from a family law associate who helped write industry articles to a savvy legal public relations and marketing professional, and offers takeaways for any attorney who might not feel at home in their law practice and is considering alternative career paths.

• The Case For Keeping The Gas On Deputy GC Compensation

  In recent years, the deputy general counsel role has expanded and become increasingly vital in organizations across the globe, and companies should consider a few ways to retain this top talent, including by offering competitive compensation that reflects projected increases, says Heather Fine at Major Lindsey.

• Talking Mental Health: The View From Life After BigLaw

  Life coach and author Wendy Tamis Robbins discusses why she left a career in BigLaw to work in the professional well-being space after finding freedom from anxiety, obsessive-compulsive disorder and substance use disorders, and highlights two changes the legal industry should implement to address attorneys' mental health.

• 6 Essential Skills For Summer Associates To Land An Offer

  Excerpt from Practical Guidance

  

  With full-time offer rates at the lowest point since 2012, summer associates must do all they can to distinguish themselves, starting with a few fundamentals — from the importance of asking clarifying questions to being honest about mistakes, says James Argionis at Cozen O'Connor.