Ads packaged as news

(October 30, 2012) -- Circa Direct LLC and Andrew Davidson have settled FTC charges that they disguised endorsements and deceptive Acai Berry weight loss claims to look like genuine news. The settlement imposes a judgment of nearly $11.5 million that appears at least to put the defendants in financial straits. The court will suspend the monetary judgment when the FTC receives assets worth more than $2 million from the defendants’ personal and corporate bank accounts, investment and retirement accounts, and proceeds from the sale of a home on the New Jersey shore and a 2010 Nissan Maxima....

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