Neil Averitt commentary: Light beers, corn syrup, and the art of comparative ads

Washington, D.C. (March 19, 2019) -- Companies have to walk a fine line when crafting advertisements that promote their own products and also manage to denigrate the competition. A striking example came to national attention at the time of the Super Bowl, when Bud Light unveiled a commercial accusing the other major light beers of using corn syrup in their brewing process....

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