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FTC revises Jewelry Guides for industry

The Federal Trade Commission voted 5-0 to approve the Federal Register Notice containing final revisions for its guides for businesses to help prevent deceptive claims and practices in jewelry marketing, the agency said July 24.

The agency said changes to the “Guide for the Jewelry, Precious Metals, and Pewter Industries” — more commonly referred to as the Jewelry Guides — are meant “to help align the Jewelry Guides with Section 5 of the FTC Act by tying guidance to consumer expectations, and to address technological developments...

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