FTC takes wait-and-see approach to native advertising

(December 17, 2013) -- The line snaked the better part of a block outside the Federal Trade Commission’s satellite office building recently as folks waited to sign in for a day-long workshop on the “blurred lines” between advertisements and independent editorial content in digital media. So-called “native advertising” is becoming a hot area of business growth for online publishers, but at times this “sponsored content” looks and reads so much like news, entertainment and other edited content that critics worry that it misleads consumers....

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