Neil Averitt commentary: Light beers, corn syrup, and the art of comparative ads
Companies have to walk a fine line when crafting advertisements that promote their own products and also manage to denigrate the competition. A striking example came to national attention at the...
Subscription required to view this article.
This content can only be accessed by FTCWatch subscribers. If you are an FTCWatch subscriber, please login
to access this content
If you do not currently subscribe to FTCWatch please contact us for subscription information:
FTCWatch is delivered in the following formats: via email alert and online at mlexwatch.com/ftcwatch