FTC targets firms’ false environmental labels

(November 2, 2013) -- After the FTC issued revised “Green Guides” a year ago to make it clear that marketers’ claims about their products’ environmental attributes must be truthful, it seemed a good bet that the agency would follow up by targeting firms that allegedly stepped over the line from hyping to misleading. Just days ago, it did just that in a half-dozen enforcement actions – including one that imposes a $450,000 civil penalty and five others that mark the first time the agency has challenged deceptive biodegradable plastic claims....

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