Novo Asks NJ Judge To Stop Lilly's 'Deceptive' GLP-1 Ads

By Gianna Ferrarin · July 24, 2026, 3:49 PM EDT

Novo Nordisk Inc. asked a New Jersey federal court Friday to block rival Eli Lilly & Co. from running ads allegedly comparing their respective GLP-1 drugs using "outdated" clinical trials and...

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Case Information

Case Title

NOVO NORDISK INC. v. ELI LILLY AND COMPANY et al

Case Number

3:26-cv-09027

Court

New Jersey

Nature of Suit

Commerce ICC Rates, Etc.

Date Filed

July 21, 2026